How Important Is Digital Marketing?

 Today, it won't be wrong to say that no e-business can exist without digital marketing. This statement may sound harsh to you but today's fast changing world, you have to harness social media or you may stay far behind. As a matter of fact, digital marketing can work in a very effective manner provided it is used the right way. Given below are 10 reasons why you may digital marketing is so important.

Affordable

Unlike traditional marketing, social media and digital marketing don't cost much. As a matter of fact, with this marketing method, you can reach a lot bigger audience without spending an arm and a leg. The majority of SMEs don't afford traditional marketing methods. But online marketing is a cheap but effective solution for them. According to the Digital Marketing Spend Report of Gartner, 4 out of 10 people said that digital marketing saved them a great deal of money.

Speed

Unlike conventional marketing, it is a lot faster. The older methods require a lot of stages. You have to design, approve, print and then distribute, which may take months in some cases. On the other hand, the latest methods allow you to get the word out about your business in minutes.

Versatility

You can't just rely on paper when you have other means to attract your customers. For instance, you can use instant feedback, videos and songs. With online marketing, there are a lot of media at your disposal, such as email and social media. All of these methods cost a lot less than the classic methods.

Monitoring results

If you use the latest methods of marketing, you can track and monitor you campaign results with ease. As a matter of fact, the whole process of monitoring will take no more than a few minutes. All of it is at your fingertips.

Brand development

You may not believe it but social media presence can make your customer become more loyal. And most of them become your honest brand ambassadors.

Direction

With a solid strategy for marketing online, you can have a direction for your business. As soon as you come to know about your target customers are and what they want, you can align your company much more easily.

Trust

You can earn your customers' trust. After all, no one can trust a company that has no website. The same is true about a company that has no Facebook page. With feedback and engagement, you can earn your clients' or customers' trust.

Mobility

You can get your customers to your customer no matter where they are based in the world. Actually, digital marketing involves mobile phones, computers, tablet PC and iPads. And most people these days have these devices.

Competition

Digital marketing lets you compete with your competitors. As far as traditional marketing is concerned, you can't compete with big players. But with a computer and your website, you can run circles around your competitors no matter how big they may be.

More money

According to Google, businesses that make use of online marketing make a lot more money than other businesses. And revenue is what all businesses are after.

Digital Marketing is something that's becoming increasingly necessary as the years go by. The method of marketing has far reaches and you could reach your target market a lot faster with the help of a professional digital marketing agency. Sure, there are apps that you could use but none of those apps will provide you with the precision and quality of work that is achieved by hiring a professional, digital marketing service. Digital Marketing is about achieving things quickly, in a fast paced environment. There are many digital marketing companies that could help you. Here are a few tips to consider, before hiring professional help.

Do Lots of Research

Familiarize yourself with the topic. There are many aspects that are related to digital marketing. You should start by doing an in-depth research on these aspects to know exactly what it is that the digital marketing agency is doing for your company.

Choose the Best Agency

As marketing is a growing field, it is filled with many companies that are devoted to digital marketing. To be honest, a lot of them are less than adequate. Some of these companies are not cost effective. They cost a lot but their services are unsatisfactory. Always look for an experienced company when hiring. An experienced company is a company with expertise in the field.

Research Marketing Methods

Hire a marketing company that keeps updated with the changes in the market's conditions. A professional company will want to better their services by being updated. They would use the latest tools and methods to research and formulate strategies.

For No Surprises, Get a Quote

Before hiring any digital marketing company, it is wise to request a quotation. In fact, ask for quotations from more than one agency. Ask for full disclosure about their services so there aren't any hidden details or surprises that could later come up.Compare the services provided vs. the cost for each company. This way, you can now make an informed enough choice.

Why Hire a Marketing Company at All?

Identify Your Target Audience and Reach them With Ease

A professional agency has tools to reach your target audience faster. They know what they're doing and therefore have the best approaches to it than you do. They are specialists in this type of work so they can handle pressure and should a problem arise, chances are they've seen it before and would, therefore, know how to handle it. Hiring a professional company will also improve your search ranks and increase your visibility online.

Customized Service for Different Companies

Every company is different. A professional company should know this and offer you customized services, depending on your specific needs. Not only does a good company get things done, it should also make the clients happy.

No Cutting Costs

It comes as no surprise that hiring a company rather than one person is more cost-effective. A company has a team that works together to formulate strategies and does damage control when needed. They're a synchronised system that is transparent when it comes to pricing https://www.anthonysagency.com/. They provide you with a list of expenses so there won't be any surprises for you later.

As you can see, hiring a company is more effective than doing it yourself. Your business needs the best services available to prosper in today's world. Don't hesitate to bring in professional help in order to better succeed.

Ajals is a leading Digital Marketing Company in Delhi, offers complete Digital Marketing Services such as SEO, SMO, PPC, Web design and development.

Email Marketing Segmentation

Email marketing allows you to increase your target market while also promoting customer loyalty and boosting brand recognition. Designating vital information about potential clients through segmentation allows you to personalize your email marketing campaign. With effective email marketing software, you can efficiently and easily segment your email list, making recipients more likely to open and act rather than delete.

Segmentation allows you to direct your emails to specific individuals based on their own likes, dislikes, purchasing history and more. This helps you to reach the right target market every time you send out an email marketing blast. Mass emails that are sent out to everyone on your list, regardless of if they are new to your list or a loyal long-time subscriber, can sometimes backfire, creating bad will and a feeling that the company doesn't value its clients. With segmentation, each different category gets its own specific email, targeted to address customers' unique needs. This gives an impression of caring and consideration that clients react well to, making your marketing efforts more likely to trigger a positive response.

How email segmentation works is to simply add as much detail into a person's entry as possible, separating it into categories. Initial information gives you basic segmentation - useful data can include items such as the date the person opted in, location, and whether the person purchased or just requested more information. Location is an important factor that tells you whether the person is more likely to visit your physical storefront or shop your online store. Remember to not ask too many questions on the initial 'opt in' page. While information is important, too many questions can scare potential clients away, making them suspicious and fearful. Send out a survey at a later date to glean more specific details including which products or services they are interested in and how often they make these purchases. Use incentives to encourage participation. This is also a good time to ask if they like receiving email coupons, discounts or newsletters. This is crucial information that can guide you in making more effective email marketing decisions in the future. With email marketing software, you can quickly import this information into the program, which then automatically sends your emails to the correct targeted individuals based on your criteria.

Segmentation allows you to personalize your emails in seconds. By specifying whether the email is going out to new subscribers or loyal customers, individuals interested in a specific product or service or subscribers with a birthday that month, you can use your email marketing software to rapidly research your entire database and select the right email addresses for a given email blast. The email is then automatically sent to those addresses, leaving your staff with more time to devote to other tasks and your clients with a feeling of personalized attention. With email marketing software, you can also monitor if individuals are opening the email or not. If they haven't responded in six months, send out a 'We want you back' email with additional incentives. If they still don't respond, you can quickly and easily remove them from your database.

With email segmentation, you have more control over your email list. You can more effectively target your emails, getting a substantially higher return on investment as well as garnering a feeling of personalization that will inspire brand loyalty and trust, which is priceless

The majority of bulk email software services use a "Pay Per Subscriber" model rather than "Pay Per Email". On first glance it looks to be a great deal, but dive under the bonnet and you'll see why it's a much more expensive way of send regular emails through to your customers.

In fact, it's the main reason the big players in the email marketing service sector make so much money from unsuspecting subscribers, particularly for small to medium size users who might have a nice selection of lists, but in reality just need to send out selective email marketing campaigns without bombarding their customers continuously.

Lets use a simple example to show why the so-called big players if email marketing...

Business ABC signs up for one of the popular online packages and thinks "wow, unlimited emails for £15 a month, what great deal", and then decides to start actively marketing his business. Because he is a proactive company, the mailing list starts to grow https://emailproleads.com/. Everyone like to subscribe to lists that interest them, so it is very easy for Business ABC to start gaining a large number of leads. The problem comes when Business ABC wants to segregate those leads and start using email marketing effectively, and the major email marketing players know this.

Let us say he is on one of the more popular email marketing pricing plans: 2500 - 5000 customers - £50 per month, email support only 5000 - 10,000 customers - £75 per month, email support only 10,000 - 25,000 customers - £150 per month, email support only

He has a number of mailing lists, say 7, and each one is targetted to different parts of his business, some are also seasonal, so he doesn't send out regular emails to 4 of the lists, just occasionally. So say each list starts with 500 subscribers, this means that he will be paying £50 per month, as his current plan would be based on the TOTAL amount of subscribers in his account.

Because his lists will almost certainly continue to grow, on average doubling every 3 months, at the end of a year he will almost certainly have accrued around 14,000 subscribers, so by the end of the first year he will be on the higher level at £150 per month, and as the lists get bigger and bigger, the costs keep going up and up! At the end of the first year, he has spent £1100 on email marketing

If he had chosen pay per email as the pricing plan, things would be a lot different, simply by choosing an email marketing plan that allows as many subscribers as you wish in your plan and just paying for the amount of emails that you send.

So let us say he sends regularly to 4 out of 7 of his lists, so on average, around 4,000 emails a month, plus occasionally sending to the balance of his list, say 3 times a year to the other 5,000 subscribers. On this basis he would be able to keep his base plan at a more affordable £30 per month (on average) Business Bulk Email Plan, and top up 4 times a year to a slightly larger plan for the bigger mailshots. In this instance, the total cost would have been £540, a total saving of £560 over the more traditional pay per subscriber model!

Also, because pay per email based services tend to reflect the true nature of how businesses actually use email marketing, you will almost certainly find that email delivery reliability is much improved, as pay by email servers tend to be much less overloaded with web requests, and as a consequence, the entire email campaign delivery is a much, much smoother process.